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As blockchain technology continues to gain traction, many entrepreneurs are looking for resources to help them succeed in this highly competitive industry. In this article, we will discuss four books that can provide valuable insights for blockchain entrepreneurs. Each book offers unique strategies and focuses on different aspects of an entrepreneur’s journey. Whether you're looking to build a successful startup, develop valuable skills, or gain a deep understanding of the technology and its potential, these books have something to offer. Are you ready for a reading marathon?

Author: Carmen Rodriguez


The lean startup

We decided to begin with a classic by Eric Ries, an excellent resource for blockchain entrepreneurs, as it provides a framework for creating a successful startup. The book focuses on developing a minimum viable product (MVP) and iterating based on customer feedback, which is essential for the blockchain industry. Blockchain technology is still in its preliminary phase, and many entrepreneurs are still trying to figure out what products and services will resonate with customers. The Lean Startup's emphasis on customer development and continuous iteration is critical for blockchain entrepreneurs who want to create products that solve real-world problems. Additionally, the book stresses the importance of being adaptable, which is essential in the fast-paced world of blockchain technology where new developments and changes can occur rapidly. Overall, The Lean Startup is a valuable resource for blockchain entrepreneurs who want to create successful and sustainable startups.



So good, they can't ignore you

This book by Cal Newport provides valuable insights on how to develop a fulfilling career. The book argues against the commonly held belief that passion should be the driving force behind one's career choices and instead encourages individuals to focus on developing valuable skills that can lead to rare and valuable work. This approach is particularly relevant for blockchain entrepreneurs, as the industry is still relatively new and constantly evolving. As a result, the skills and knowledge required to succeed in the field are constantly changing. By focusing on developing rare and valuable skills, blockchain entrepreneurs can stay ahead of the curve and position themselves as experts in the field. Furthermore, the book emphasizes the importance of deliberate practice, which is essential for mastering complex skills in the blockchain industry. Overall, "So Good They Can't Ignore You" is a useful resource for blockchain entrepreneurs who want to develop valuable skills and build fulfilling careers in the industry.

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The Bitcoin Standard

Written by Saifedean Ammous is an insightful book that explains the economic principles behind Bitcoin and its potential as a store of value. For blockchain entrepreneurs, the book is a valuable resource as it provides a deep understanding of the fundamentals of the technology and the economics behind it. By understanding the principles that underpin Bitcoin, entrepreneurs can better understand the potential applications of blockchain technology and develop innovative solutions that leverage its unique features. Additionally, the book provides a historical perspective on money and its evolution, which is valuable for entrepreneurs who are developing blockchain-based financial products. The Bitcoin Standard also emphasizes the importance of decentralization and the potential for Bitcoin to disrupt traditional financial institutions. This is particularly relevant for entrepreneurs who are developing decentralized applications and protocols that aim to disrupt existing industries. Overall, The Bitcoin Standard is a must-read for blockchain entrepreneurs who want to develop a deep understanding of the technology and its potential applications.

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

As a marketing agency we had to recommend a marketing book. Crossing the Chasm by Geoffrey A. Moore is a book that offers valuable insights into the challenges of marketing and selling high-tech products to mainstream customers. This book is particularly relevant for blockchain entrepreneurs who are looking to bring their products and services to a broader audience. The blockchain industry is still in its early stages, and many potential customers may be unfamiliar with the technology and its benefits. The book offers a framework for identifying the different stages of the technology adoption lifecycle and strategies for effectively targeting and communicating with customers at each stage. By understanding the challenges of crossing the chasm from early adopters to the mainstream market, blockchain entrepreneurs can develop effective marketing and sales strategies that address the unique needs of each group. Overall, Crossing the Chasm is a valuable resource for blockchain entrepreneurs who want to bring their products and services to a broader audience and succeed in the highly competitive high-tech industry.


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While the books listed above may not be the conventional books you would recommend to a blockchain entrepreneur, they still hold a lot of wisdom and knowledge that can be valuable for anyone looking to succeed in the industry. So, whether you're just starting out or you're a seasoned blockchain entrepreneur, consider adding these books to your reading list and gain valuable insights to help you succeed in this exciting and rapidly evolving field.



  • Ries, Eric. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
  • Newport, Cal. (2012). So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love. Grand Central Publishing.
  • Ammous, Saifedean. (2018). The Bitcoin Standard: The Decentralized Alternative to Central Banking. Wiley.
  • Moore, Geoffrey A. (2014). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business.


About Carmen Rodriguez

Carmen Rodriguez is a junior social media manager at Luna Vision and executive assistant at basenode.io. Before that, she worked for other companies in the marketing field. Besides her degree in business administration, she holds a master's in social innovation. You can reach out to Carmen via LinkedIn.


About Luna Vision

Luna Vision is a blockchain marketing agency with its roots in the blockchain ecosystem. We offer data-focused marketing to blockchain startups. With a deep understanding of blockchain technology, we can best promote your products created and running within the blockchain ecosystem and “translate” to your customers - may they be already included in the ecosystem or still be new here.

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